630 CHED Santas Anonymous is one of Edmonton’s longest running and most beloved local charities. Every year, this amazing organization rallies up thousands of Edmontonians to collect, sort, package, and deliver over 20,000 gifts to the city’s less fortunate children.
We jumped at the opportunity to provide our website expertise in helping this worthwhile organization build a great online presence. With a sharp redesign and handy tools, the new website funnels interested volunteers and donors to relevant content, helps coordinate pickup locations, and effectively tells the story of the organization.
Images speak volumes, especially when it comes to the bright eyes of a child on Christmas morning. We partnered with our friends at Laughing Dog Photography to capture a new series of photos that build warmth and reinforce Santas visual identity. Supplementary icons were customized, animations were created, and the community around Santas Anonymous was highlighted with stories and social media integrations.
To make finding gift drop-off locations a snap, a Google map with an area overlay is now included on the site. And to help save administrators time, online forms are now available for drop-off location applications and volunteer applications! From experience, digitizing forms is a great way to remove hurdles for people and we anticipate that this will help in the recruitment of more volunteers, donors, and interested parties.
The new intuitive site structure, modern website design, and helpful enhancements all align with the amazing presence 630 CHED Santas Anonymous has built over the last 60 years. We are exceptionally proud to be involved with 630 CHED Santas Anonymous. Our team is looking forward to collecting gift donations at our office this upcoming Christmas season!
Congrats on the awesome new site!
Learn more about how you can get involved: https://www.santasanonymous.ca/